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Research executive ...
Requirements\n\nReports to: Media Research Director\n\nPosition Summary\n? Work with the Media Research Director to develop ways to utilize available resources to gain deeper insights to help planning & buying teams. Opportunities for project management/ownership as well as growth/continual learning across a diverse mix of media, consumer insights, and media evaluation projects.\n? Manage day-to-day questions from members of the planning and buying team, with guidance from Media Research Director.\n? Become increasingly familiar with syndicated and proprietary media research studies and media systems (such as IMS, AdViews, Nielsen, etc) and assist internal groups in maximizing the use of available resources.\n? Develop strong skills in Tardiis (MediaVest?s proprietary TV optimization and allocation system). Act as a resource to internal groups on how to use Tardiis. Provide assistance with pre-upfront reach evaluation projects. Assist in creation of dayparts and ratecards prior to upfront planning and to assess scatter opportunities or special packages. Apply knowledge to address question from the buyers working on allocations.\n? Work closely with Media Coordinator by overseeing his/her work on projects that include the generation of monthly tracking and analytic data reports for the Masterfoods brands and their competitors.\n? Support Media Research Director with special reports and analyses that cover targeting insights, ad effectiveness studies, word-of-mouth tracking, emerging media, in-store, POVs, etc. Make a strong contribution to a wide array of projects. Assist in gathering and analyzing data from various syndicated and primary sources (including Nielsen, Monitor Plus, MRI, Simmons, TRU, Yankelovich, etc.) and aid in the creation of presentations.\n\nRequired Skills (the ?technical? stuff)\n? Ideally 2-3 years of media research related work. Experience can come from vendors, agencies, television networks or publishing companies\n? Familiarity with basic media data sources is required. Strong familiarity of MRI, Simmons, AdViews, IMS, Nielsen, etc.\n? Strong interest in a media/advertising career, interest in research, passion for understanding consumers\n? Bachelor?s degree or higher in any major, preferably in advertising, marketing, communications or research\n? Strong PC skills with an emphasis on Excel, PowerPoint and Word; need to feel comfortable learning new computer systems\n? Strong analytical skills and detail orientation; need to possess a reasonable knowledge of math (media math a plus) and enjoy working with numbers and data\n? Strong listening skills, can retain information & able to apply training to experience\n? Can work semi-independently, and must also be resourceful and collaborative\n? Strong team player demonstrating stress management, problem solving and multi-tasking abilities\n? Hardworking with dedication to completing projects\n? Solid writing skills (daily business emails, formal communication like POVs/reports/presentations, project management documentation/FAQs) and presentation skills\n\nPosting ref: 12780700
Ad date: 16/11/2007
